The recovery of invention and audience in Lauer and Porter’s
texts says a lot about not just where rhetoric was at a certain moment, but
where it had been and where it would/will go. If we take that one moment and
look at it we can tell that rhetoric was “lost” to academia for sometime.
(Thanks, Blair.) What had been at the heart of classical rhetoric had been
moved outside of the English department as we’ve discussed in the last couple
weeks with the rise of the speech department. Audience and invention are moved
out of the discipline and at that same moment we can see the trajectory of
rhetoric at this moment. Then the New Rhetoric arrives (taking its cues from
centuries before) and the term “renaissance” that Porter emphasizes on page 55
might be the most apt descriptor, for this is a rebirth. And the rebirth comes
at a time when we are doing this looking forward and backward, being
self-reflexive and questioning our motives. In a sense, we begin dialoguing our
histories—quite literally in the Octolog.
Burke’s pentad analysis gets mentioned a few times in this
week’s readings. I think of his pentad as especially emblematic of
postmodernity with its changing motives and call for invention to address not
just the writer, but also the critic (Lauer 87). By expanding invention into
the realm of the critic and not just the writer, Burke subverts the Romantic
notions of the solitary writer and embraces the heteroglossia of Bakhtin’s
postmodern world. Just as the English department was never truly the one entity
perpetuating curriculum, the writer is never the sole author of a text.
What seems to be revived here is the idea of dialectic for
invention. In Burke’s case he seems to be acknowledging the past by allowing us
as writers to sit down and puzzle out a series of pentads that forces us to
examine other perspectives—and those other perspectives also take the form of
audience. Perelman and Toulmin engaged in more of a dialogue. The end result of
Bakhtin’s dialogism, Toulmin’s dialogue, and Burke’s dramatism is knowledge. How
I end up seeing these sorts of dialogues is much like Bakhtin talks about
heteroglossia—as a bunch of voices conversing to create a unified voice. When
audience is taken out of the equation the unity of the voice tends to break
down and bad things happen. Sure departmental politics are a pain, but it seems
like the effect might be much farther reaching.
Last week I floated the idea that the disappearance of
rhetoric in academia post-Civil War might have been an indictment of the
failure of rhetoric to prevent the atrocity of war. Looking back over the moves
to marginalize rhetoric it seems that acts of violence seem to be a re-set on
how we consider rhetoric. So historically I think it makes sense that we see
the New Rhetoric—one of the biggest resets—come after two world wars, the
Korean War, and the onset of our involvement in Vietnam. What seems to be
missing leading up to all of these conflicts is the sense of dialogue that
disappeared after the Civil War. (Consider the chain of events that led up to
the trigger of WWI as opposed to the one-sided media used to put troops in
Vietnam—the dialogue grows progressively more one-sided.)
So am I saying that rhetoric’s diminished importance caused
the wars of the 20th century and the rise of the military-industrial
complex? Not really. I think the position that rhetoric took is symptomatic of
the culture that felt audience mattered less than delivery (which was on the
rise). Now here my big, over-reaching question: With the development of
delivery and audience combined in Web 2.0 technology, are we going to see a new
age in warfare? Have we already seen a preview of what’s to come with the media’s
coverage of Benghazi or the revolutions last year in the Middle East?
Much about the emergence of the New Rhetoric in the 1960s was definitely related to the Vietnam War -- "the new rhetoric" was sometimes presented as a way to negotiate differing opinions that were strongly held, to negotiate the counter-cultural battles that were happening in that time period -- about the Vietnam War, but also about civil rights, student rights on campus (the free speech movement at Berkeley), etc. "The old rhetoric" was in no way, shape, or form able to contribute to these questions involving deep public disagreement. Starting out, it was the speech comm folks who really developed this line of application, much moreso than the composition folks.
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